There is a lot of talk about anchor text at the moment, is it still useful and does it still provide any SEO value? Could it hurt your site now instead of helping it?
Well until we hear from Google themselves we can only speculate.
So what is anchor text?
Anchor text are the words that you use to create a link from. For example the anchor text here is ‘Does Googles +1 button help SEO’: Does Google +1 button help SEO
- We still believe anchor text is still useful but the signal to Google is not as important.
- We recommend varying the anchor text as much as possible, don’t just have the same keyword on every link.
- Include the odd ‘click here’ as that is something a human would write naturally.
- Answer questions for example: Is mobile SEO important to my business?
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